Marketing of high technology products and innovations - 3rd ed - PHE - PEARSON HIGHER EDUCATION
1 de 1
Marketing of high technology products and innovations - 3rd ed - PHE - PEARSON HIGHER EDUCATION
(cód. magazineluiza.com 530693800)
Adicional: ADMINISTRAÇÃO E NEGÓCIOS
R$ 660,00
R$ 629,50
no Pixou R$ 629,50 em 10x de R$ 62,95 sem juros
Vendido e entregue por
R$ 629,50 no Pix
ou 10x de R$ 62,95 no cartãoInformações do Produto
Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.